The web is introducing a new level of competitiveness between companies, while making it easier for customers to switch providers of goods and services. The only one lasting value that enterprises have will be the relationships developed with customers, partners, and suppliers. People working together to solve problems and seize opportunities are the source of these relationships, and they are facilitated by collaborative technologies.

Companies are reaching the point where commerce infrastructures are in place and the goal now is to provide applications that will increase revenue, customer service levels, and speed productivity with quicker Time-to-Market decisions. The question is how can businesses continue to strive for these aims without alienating customers, suppliers, and partners?

This is achieved in three parts through Collaborative Commerce. First, awareness is needed of who is on the network of the supply chain network. Second, real-time collaboration needs to take place between people, with instant messaging, shared whiteboards, application sharing, and online meetings. Third, shared workspaces are needed for teams to work together and solve problems, regardless of location.

Real-Time computing solutions are impacting enterprise productivity and supply chain management with collaborative technologies that allow people to work together, answer questions, and solve problems. Problems that stem from planning and producing to buying and selling of goods and services are the issues that need to be addressed. Collaborative commerce solutions address these needs by connecting processes and people instantly to make business transactions more efficient and effective.

The current focus in business-to-business commerce has been to automate the flow of data and transactions. Either it is point-and-click or it is synchronizing systems between businesses. However, the issue that is ignored is the process of connecting with customers and suppliers and getting to know their specific needs. Collaborative commerce is about sharing common experiences, solving problems, and seizing opportunities together in real-time.

For more information on how Kizna Corporation and its partners can increase productivity for your enterprise by fostering networks of real-time collaboration, please click here.